Our Story: Building a Community That Works for You.
In The Loop was founded on a simple, powerful belief: independent businesses deserve more than just a seat at the table—they deserve a community that genuinely wants them to succeed.
Why Choose Wirral-In-The-Loop?
Our portal offers the tools to strengthen professional relationships and grow your business locally.
The Spark of an Idea
The journey began when I started attending traditional networking meetings. It didn’t take long to realize a frustrating pattern: small business owners were paying a fortune in fees and getting very little value in return. Alongside Dave Murphy, I realized there had to be a better way. We set out, perhaps a bit innocently at first, to create a space that prioritized people over profits.
While the road hasn't always been smooth—we’ve faced our fair share of stumbling blocks—the core mission has never wavered. Although Dave is no longer a member, his contribution was vital; In The Loop simply wouldn't exist if our paths hadn't crossed.
A Diverse and Growing Community
Today, we are proud to support over 230 members. Our community is a broad spectrum; some members are at the heart of every event, while others prefer to engage only when they need a helping hand. Regardless of their activity level, every member knows one thing for certain: we are here for them.
Our strength lies in our leadership. We are guided by a committee of individuals from all different walks of life, each bringing a unique perspective and expertise to the table:
Katy Elliott (Founder)
Jamie Lee Carter
Daniel Smith
Cherry Povall
Sean Martin
Denise Jones, BEM (We are thrilled to welcome Denise, who is now dedicating her time and experience to our mission.)
Join Us at Riptide
We believe in the power of face-to-face connection. We meet on the last Wednesday of every month at the fantastic Riptide Venue in New Brighton. These gatherings are more than just meetings; they are opportunities to collaborate and grow.
Showcase Your Business
If you’re looking for a platform to share what you do with a supportive audience, we’d love to help you host a showcase.
Latest In The Loop Monthly Meeting Photos
Giving Back
Community is at the heart of everything we do. Our monthly raffle supports a wide variety of local charities and good causes. If you have a prize you’d like to donate, they are always received with immense gratitude.
We’ve come a long way from those first frustrated meetings, and we’re only getting started. Here’s to our collective, growing success!
Spotlight Businesses
Click on our members Icons below for their business pages.
